Promoting physical activity in the female population.
Creation of a Web site where women are informed about the value of physical activity, receiving tips to integrate physical activity into their lives. Create a Fundraising Event motivated by exercise, addressed to the gyms.
The campaign “Fashion Targets Breast Cancer ” started in America 16 years ago by a Press Conference given at the White House and hosted by Hilary Clinton. The objective of the Campaign is to inform specific audiences and the general public and raise money for further research, education and prevention of breast cancer.